Framework
What is the KEEP Principle?
The KEEP Principle is the framework that underpins much of what we do within The PDI School, created by co-founder Craig Preedy.
Last updated: 26 August 2026
Knowledge
Development starts with understanding.
Enable
Turn knowledge into confident performance through application.
Examine
Reflect honestly on your practice, identify strengths and recognise opportunities to improve.
Progress or Pivot
Continue building on what works or change direction when a different approach is needed.
Want to go deeper?
Craig covers the KEEP Principle in full in his book, From Winging It to Working It.
Members also get the full KEEP Principle Course as part of The PDI School. See Services for details.